M\u00eb 4 qershor 1937, karrocat e para t\u00eb blerjeve n\u00eb bot\u00eb u prezantuan n\u00eb dyqanet ushqimore Humpty Dumpty n\u00eb Oklahoma City, n\u00eb SHBA.<\/p>\n\n\n\n
Sylvan Goldman, tregtari nga Oklahoma q\u00eb shpiku karroc\u00ebn e blerjeve n\u00eb vitin 1937, kishte nj\u00eb problem q\u00eb e pengonte t\u00eb rriste shitjet n\u00eb dyqan. Grat\u00eb q\u00eb frekuentonin dyqanet e Goldman (n\u00eb vitet ’30 kryesisht ishin gra) ndalonin s\u00eb bleri kur shportat e tyre t\u00eb dor\u00ebs mbusheshin plot. <\/p>\n\n\n\n
Mund ta imagjinoni Goldman-in t\u00eb ulur n\u00eb zyr\u00ebn e tij pas nj\u00eb jave t\u00eb gjat\u00eb, duke reflektuar mbi problemin dhe duke menduar:<\/p>\n\n\n\n
“Si mund ta rris biznesin tim duke e b\u00ebr\u00eb m\u00eb t\u00eb leht\u00eb p\u00ebr k\u00ebto gra t\u00eb b\u00ebjn\u00eb pazar?”.<\/p>\n\n\n\n
Me nj\u00eb shport\u00eb m\u00eb t\u00eb madhe, klientet e tij mund t\u00eb blinin m\u00eb shum\u00eb gj\u00ebra. Meqen\u00ebse shporta do t\u00eb ishte shum\u00eb e r\u00ebnd\u00eb p\u00ebr t’u ngritur, Goldman e vendosi at\u00eb mbi rrota, duke p\u00ebrdorur nj\u00eb karrige t\u00eb palosshme p\u00ebr korniz\u00eb. “Prototipi” i tij ishte paksa i ngath\u00ebt, por Goldman mendoi se ishte mjaft i mir\u00eb p\u00ebr t’u testuar n\u00eb treg.<\/p>\n\n\n\n
Si shumica e sip\u00ebrmarr\u00ebsve, Goldman zbuloi se tregu i tij i synuar ishte jasht\u00ebzakonisht rezistent ndaj ndryshimeve. Ai studioi protestat e klient\u00ebve t\u00eb tij: grat\u00eb thoshin se karroca u kujtonte atyre karroc\u00ebn e f\u00ebmij\u00ebve, dhe burrat e kund\u00ebrshtonin sepse shtytja e nj\u00eb karroce nuk dukej “mjaft mashkullore”.<\/p>\n\n\n\n
I bindur se kishte nj\u00eb ide t\u00eb mir\u00eb n\u00eb duar, Goldman pun\u00ebsoi burra dhe gra p\u00ebr t\u00eb b\u00ebr\u00eb pazar duke shtyr\u00eb karrocat. Ai gjithashtu vendoste nj\u00eb ndihm\u00ebs p\u00ebr t\u00eb ofruar karrocat klient\u00ebve n\u00eb hyrje t\u00eb dyqanit. Funksionoi. Karrocat u p\u00ebrhap\u00ebn, Goldman patentoi shpikjen e tij dhe fitoi mjaftuesh\u00ebm sa t\u00eb b\u00ebhej nj\u00eb nga filantrop\u00ebt multimilioner\u00eb t\u00eb Oklahomas.<\/p>\n\n\n\n
Goldman gjithashtu k\u00ebrkoi t\u00eb rris\u00eb biznesin e tij duke ofruar nj\u00eb sh\u00ebrbim m\u00eb t\u00eb mir\u00eb p\u00ebr klient\u00ebt e tij. Dhe, si \u00e7do sip\u00ebrmarr\u00ebs i suksessh\u00ebm, ai kishte nj\u00eb strategji t\u00eb fort\u00eb p\u00ebr dalje, duke licencuar patent\u00ebn e karroc\u00ebs s\u00eb blerjeve nj\u00eb kompanie q\u00eb p\u00ebrmir\u00ebsoi produktin deri te karrocat q\u00eb p\u00ebrdorim sot.<\/p>\n\n\n\n
*Foto: Goldman me nj\u00eb nga karrocat e tij n\u00eb vitin 1960.<\/p>\n\n\n\n
@z\u00ebrionline <\/p>\n","protected":false},"excerpt":{"rendered":"
M\u00eb 4 qershor 1937, karrocat e para t\u00eb blerjeve n\u00eb bot\u00eb u prezantuan n\u00eb dyqanet ushqimore Humpty Dumpty n\u00eb Oklahoma City, n\u00eb SHBA. Sylvan Goldman, tregtari nga Oklahoma q\u00eb shpiku karroc\u00ebn e blerjeve n\u00eb vitin 1937, kishte nj\u00eb problem q\u00eb e pengonte t\u00eb rriste shitjet n\u00eb dyqan. Grat\u00eb q\u00eb frekuentonin dyqanet e Goldman (n\u00eb vitet […]<\/p>\n","protected":false},"author":2,"featured_media":1605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi"},"yoast_head":"\n